Privacy policy
Your privacy is our priority
Here at eludora.co.uk we are 100% committed to respecting the privacy rights of visitors to our website www.eludora.co.uk

This policy, together with our terms and conditions, are designed to give a clear explanation of how we aggregate, cache and process the personal data we collect from you when you visit our website, or at any other time you provide us with your personal data. By visiting our website you are accepting and consenting to the practices set out in this policy.
By definition, personal information includes any recorded information that identifies you personally which includes things such as your name, address or email address.
Unless clearly stated in this privacy policy, eludora.co.uk will not disclose, share, lease or sell your personal information to any third party unrelated to us without your prior permission, other than as required by law.
For the purposes of the Data Protection Act 1998, the data controller is MS Ceramics ltd T/A eludora.co.uk, 8 Holyhead Road, Handsworth, Birmingham, B21 0LT.

The personal information we collect
We’ll ask for your personal information when you fill in any forms on our website or when you correspond with us via email, phone or otherwise. This includes information you provide when you:

·        Make an online purchase

·        Register with eludora.co.uk

·        Sign up for promotions, offers, competitions, or to receive news

·        When you fill in the personal details section of "Your Basket" to make a purchase

·        If you report a problem with our website

This information may include your name, address, email address, phone number and financial and credit card information.
The web server also automatically collects certain information which relates to every visitor, including:

·        Technical information such as the Internet Protocol (IP) address, any login information, browser type and version, operating system and platform

·        Information about your visit such as products viewed and searched for, the average time on site, top visited pages and page response times

What will we do with the information we gather?
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

·        To improve our products and services and notify you about any changes to our service

·        To process your order and carry out our obligations arising from the contract between you and us to provide you with the products and services you request from us

·        For registration and internal record keeping purposes if you open an account for registration and internal record keeping purposes if you open an account

·        To administer our website and for internal operations, such as troubleshooting, data analysis, testing, research and statistical and survey purposes.

·        To help keep the website safe and secure

·        To send promotional emails from eludora.co.uk (if you have opted into this service) about new products, special offers or other information which we think you may find interesting using the email address which you have provided. From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or post. We may use the information to customise our website according to your interests.

We’re committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we work closely with online security providers such as VeriSign, SagePay and GetSafeOnline to provide a safe and secure online shopping environment. For more information please visit our online security page.
Disclosure of your information
We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the Companies Act 2006.
We may also share your information with selected third parties including:

·        Business partners, suppliers and sub-contractors for the performance of any contract we enter into with you.

·        Analytics and search engine providers that assist us in the maintenance, improvement and optimisation of our website. We ensure that any third party service we utilise complies with strict data protection standards. A brief synopsis of what these tools do is found below:

o   DC Storm | Privacy Policy | Cookie Policy

o   DC Storm provides us with our web performance, measurement, analysis and reporting - this means detailed information on things such as how many landings a particular page has received or the revenue generated by different advertising mediums.

o   Google & Google Analytics | Privacy Policy

o   Google Analytics helps our team measure sales and conversion as well as helping us to understand customer behaviour better. This includes measurement of things such as the split between new visitors as opposed to returning visitors and the length of time visitors spend on particular pages.

·        Credit reference agencies for the purpose of assessing your credit score where this is a condition of us entering into a contract with you.

We may disclose your personal information to third parties:

·        In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

·        If eludora.co.uk or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

·        If we’re under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms and conditions and other agreements; or to protect the rights, property, or safety of eludora.co.uk our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Where we store your personal data

·        The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

·        All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

·        Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

How we use cookies
What are cookies?
Cookies are small text files that are stored on your PC, phone or other web enabled device when you visit our website. They’re not harmful and don’t contain any confidential information such as your home address, date of birth or credit card details.
Cookies are an essential part of how our website works. Some of these cookies are required by our site to enable you to transact whilst other cookies enable us to give you an enhanced, personalised web experience.
By using our website, you also consent to the use of these cookies. Cookies are used on our site for the following reasons:

·        To allow you to securely sign in to your eludora.co.uk account, so that you can use "My Account" features such as order information, making payments and receiving onsite offers.

·        To store the content of your online shopping basket whilst you browse the site and to complete an order.

·        To record the areas of the website that you’ve visited, products you’ve viewed and time spent browsing, as well as the products you purchased. We use this information to help make the website more user friendly, develop our site design and to continuously improve the quality of the service we provide.

·        To personalise our website content for you.

·        To distribute visitors to our site evenly across platforms to ensure the content is served at the fastest possible speed.

We also offer you the facility to share your experience on our website through social media sites such as Facebook and Twitter. By using these features, you are also consenting to allow cookies from these providers. More information about how these providers use cookies can be found on their websites.
Are cookies safe?
eludora.co.uk uses cookies to ensure that we provide the best possible standard of service to our online customers. However, as part of our privacy policy, we require your consent to use them.
To withdraw your consent, or if you want to be notified each time a cookie is about to be used, you should amend the settings provided in your web browser to prevent us from storing cookies on the hard drive of your computer. For information on how to disable cookies, please consult the "Help" tab of your browser via the menu bar.
If you choose not to consent to the use of cookies, your experience of our site will be severely impaired and many integral aspects of the site, including (but not limited to) adding items to your shopping basket and accessing your account, will not work at all.
Can I turn off cookies?
eludora.co.uk uses cookies to ensure that we provide the best possible standard of service to our online customers. However, as part of our privacy policy, we require your consent to use them.
To withdraw your consent, or if you want to be notified each time a cookie is about to be used, you should amend the settings provided in your web browser to prevent us from storing cookies on the hard drive of your computer. For information on how to disable cookies, please consult the "Help" tab of your browser via the menu bar.
If you choose not to consent to the use of cookies, your experience of our site will be severely impaired and many integral aspects of the site, including (but not limited to) adding items to your shopping basket and accessing your account, will not work at all.
Our use of advertisement tracking
We also allow selected third parties who participate with us in marketing programmes to place cookies when you visit our site. These cookies enable us to monitor which adverts you see and click on to get to our site. We currently use two companies for this and you can see their privacy policies at the following addresses:
These cookies are as safe as the ones used whilst you browse our site and neither of these third parties collects any personal data from which they would be able to identify individual customers.
We’re not responsible for the content or privacy policies of third parties or other websites.
Your rights
You may choose to restrict the collection or use of your personal information in the following ways:

·        Under the Data Protection Act 1998 you may request the right to ask what personal data that we hold about you at any time, subject to a fee specified by law (currently £10).

·        The right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you free of charge.

·        The right to ask us not to process your personal data for marketing purposes and the right to change your mind at any time regarding your consent to processing of personal information for direct marketing purposes.

If you wish to exercise any of the above rights, or have any queries regarding this privacy policy generally, please contact us using the details below.
MS Ceramics Ltd

·        MS Ceramics ltd, 8 Holyhead Road, Handsworth, Birmingham, B21 0LT

·        Sales@eludora.co.uk

However, if you wish to unsubscribe from email marketing communications that we send you, it’s easier to do this by clicking on the unsubscribe link at the bottom of any email newsletter we’ve sent you.
From time to time our site may contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites please note that these websites have their own individual privacy policies and we don’t accept any responsibility or liability for these policies. Please check these privacy policies before you submit any personal data to these websites.
Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any update or changes to our privacy policy.